Hat Business Essay : Why Would a Customer Choose My Hat?

25 minutes | 150–200 words

This topic helps you think about your business from the customer’s point of view.

Imagine someone likes your hat but is also considering another brand.

What would give that person a good reason to choose yours?

Write three paragraphs:

  1. Your customer: Who is your hat for? Describe their interests and when they might wear it.

  2. Your product: Describe two features of your hat and explain how each feature helps the customer.

  3. Your promise: Explain how you would provide good service and earn the customer’s trust.

Think before you write:

  • What makes your design appealing or useful?

  • Why might someone feel the hat is worth its price?

  • How would you respond if an order arrived incorrectly?

Example of a feature and benefit:
“An adjustable strap helps customers find a comfortable fit.”

Writing challenge: Support your ideas with specific details. If you suggest a feature your hats do not have yet, explain that it is a future idea.